Spotlight on H&H: Celebrating Smile for 365 Days Per Year
H&H, a long-standing Smile supporter and Smile365 Plus member, undertook an exciting project to refresh the HEY Smile Foundation’s brand identity. With their Managing Director serving as a Trustee for the past 4 years, H&H was uniquely positioned to understand and enhance Smile’s visual presence.
The Project
The H&H team focused on updating Smile’s instantly recognisable logo and brand elements:
- Introduced a vibrant pink colour palette
- Created user-friendly templates and tools
- Developed a new strapline: “Can’t Smile without You”
Launched on International Smile Day 2023, the refreshed brand has received excellent feedback over the past 365 days.
Impact
The brand refresh has:
- Reinvigorated Smile’s visual presence
- Enhanced communication tools for the Smile team
- Strengthened the organisation’s message of collaboration
Cathy Phillips, MD of H&H and Smile Trustee, expressed pride in the firm’s contribution:
“We are immensely proud to have played a pivotal role in the next chapter of Smile’s journey. As a charity, Smile provides invaluable support to numerous smaller charities and community groups across Hull and East Yorkshire. Our collaboration enhances their ability to forge stronger connections with local businesses, ultimately increasing access to vital funding and resources for those in need.”
Tessa Wray, Head of Partnerships at HEY Smile Foundation, highlighted the importance of this collaboration:
“As Smile365 Plus members, H&H generously offered their services pro bono, showcasing just one of the many ways local businesses can support charitable organisations.
“Collaborating with Smile is a two-way street; our corporate social responsibility initiative not only enables community support but also delivers significant advantages to participating businesses. Members gain valuable networking opportunities and brand exposure, while feedback consistently reveals that this programme empowers businesses to give back to the local community.
“H&H exemplifies the power of collaboration between businesses and community organisations. The new brand identity has already made a meaningful impact on our ability to connect with and inspire change across Hull and East Yorkshire.”
To experience the tangible difference Smile365 Plus members can make and to leverage your skills and resources to support our mission of empowering local charities, people and communities, please contact tw@heysmilefoundation.org.