Meet the people behind the day-to-day operations of Smile.

Positive energy is the glue that binds us, and the fuel that drives us. We do everything with infectious enthusiasm, professionalism and passion – creating lasting impressions that inspire and motivate people to join in.


One of the HEY Smile Foundation’s key strengths is our excellent board of trustees, brought together by our founder and Chairman, Jim Dick. With a range of public and private sector leaders, the Smile team is able to pull on our trustees’ years of experience to benefit our delivery.

“The Smile Foundation has given a refreshing outlook on charitable giving throughout the difficult economic times, and continues to provide insightful approaches to resolving the ongoing challenges our communities face.”

 Jim Dick, Chairman of the Board of the HEY Smile Foundation

Founder & Life President:

Jim Dick


Helen Bissett


Andy Bowden


Graham Cross


Andrew Milner


Cathy Phillips


Paul Plaxton


Melvyn Sadofsky


Andy Barber

Smile’s Chief Executive

Leading a dynamic team of professionals to bring good intentions to life

Laura Cox

Events Coordinator

Organising and shaping unique charitable events

Helen Binnie

Head of Events and Marketing

Inspiring and creating innovations in charitable intent

Lucy Haldenby

Smile’s Designer

Creating materials for Smile and our friends

Emma Kelly

Community & Partnerships – East Riding

Headshot of Gareth Meyrick

Gareth Meyrick

Smile’s Community Producer

Shining the light on charities and communities

Nick Middleton

Head of Community Development

Leading communities towards a stronger future

Keith Parker

The Vault Coordinator

Meeting, greeting and supporting at the Vault

Ella Parkinson

Project Apprentice

Providing support on Smile’s projects

Ann Newlove

Contracts Manager

Leading on contract delivery, and heading up a large NHS project

Helen Rhodes

Community Hive Manager

Developing our Smile Community Hive East Riding Team

Sarah Shepherdson

Smile’s Organiser

Time-keeper, organiser and event driver

Steve Wilkinson

Smile’s Caretaker

All things maintenance at Smile

Victoria Winterton

Head of Smile Health

Leading Smile’s contracted work for all of our NHS Contracts


Clare Woodward

Health Tree Foundation – Charity Manager

Leading charitable giving for Northern Lincolnshire & Goole NHS Foundation Trust

Tessa Wray

Smile’s Business Developer

Facilitating business and transforming communities


We are proud to work transparently as a charity and have solid procedures in place that we would like the public to be aware of. Our processes include:

Cheques (for any amount) have to be signed by our charity director and a trustee.

Our board of trustees have access to our accounts on a day-to-day basis and can login at any time. Smile’s figures are reviewed at every trustees’ meeting and our AGM.

All our accounts are available online at the charity commission website: gov.uk/government/organisations/charity-commission

Restricted funding, e.g. money from trusts for specific projects is locked in restricted funding pots on Xero (our accounting programme).

Unless there are exceptional mitigating circumstances, we only give funds to charities and community groups that will actively use the funds within a 12-month period.

We undertake a due diligence process before using donors’ money to support charities and community groups. We work with donors to ensure that any funds invested into local charities will be spent effectively and in some cases we’ve advised against donations.


HEY Smile Foundation, a company limited by guarantee. Registered in England and Wales. HEY Smile Foundation, The Loft, Gosschalks, Dock Street, Hull, HU1 3AE. Company Number: 06455490. Charity Number: 1125856.