Meet the people behind the day to day operations of Smile.

Positive energy is the glue that binds us, and the fuel that drives us. We do everything with infectious enthusiasm, professionalism and passion – creating lasting impressions that inspire and motivate people to join in.


One of The Smile Foundation’s key strengths is our excellent board of trustees, brought together by our founder and Chairman Jim Dick. With a range of public and private sector leaders the small team at Smile are able to pull on our trustees’ years of experience to benefit our delivery.

“The Smile Foundation has given a refreshing outlook on charitable giving throughout the difficult economic times, and continues to provide insightful approaches to resolving the ongoing challenges our communities face.”

 Jim Dick, Chairman of the Board of the Smile Foundation


Melvyn Sadofsky


Paul Plaxton


Andrew Milner


Patrick Sewell


Graham Cross


Helen Bissett


Andy Bowden


Andy Barber

Smile’s Director

Leading a dynamic team of professionals to bring good intentions to life

Helen Binnie-Wise

Head of Events and Marketing

Inspiring and creating innovations in charitable intent

John Flavell

Smile’s Producer

Providing the stage for charities to perform

Lucy Haldenby

Smile’s Designer

Creating materials for Smile and our friends

Nick Middleton

Head of Community Development

Leading communities towards a stronger future

Keith Parker

The Vault Caretaker

Meeting, greeting and supporting at the Vault

Lucy Phillips

Smile’s Implementer

Administrating and coordinating charitable need

Jenny Preston

Health Stars Manager

Leading Smile’s contracted work for Humber NHS Foundation Trust

Sarah Shepherdson

Smile’s Organiser

Time-keeper, organiser and event driver

Victoria Winterton

The Health Tree Foundation Manager

Leading Smile’s contracted work for Northern Lincolnshire and Goole NHS Foundation Trust

Tessa Wray

Smile’s Business Developer

Facilitating business and transforming communities (on maternity leave)


We are proud to work transparently as a charity and have solid procedures in place that we would like the public to be aware of. Our processes include:

Cheques (for any amount) have to be signed by our charity director and a trustee.

Our board of trustees have access to our accounts on a day-to-day basis and can login at any time. Smile’s figures are reviewed at every trustees’ meeting and our AGM.

All our accounts are available online at the charity commission website: gov.uk/government/organisations/charity-commission

Restricted funding, e.g. money from trusts for specific projects is locked in restricted funding pots on Xero (our accounting programme).

Unless there are exceptional mitigating circumstances, we only give funds to charities and community groups that will actively use the funds within a 12-month period.

We undertake a due diligence process before using donors’ money to support charities and community groups. We work with donors to ensure that any funds invested into local charities will be spent effectively and in some cases we’ve advised against donations.


HEY Smile Foundation, a company limited by guarantee. Registered in England and Wales. HEY Smile Foundation, The Loft, Gosschalks, Dock Street, Hull, HU1 3AE. Company Number: 06455490. Charity Number: 1125856.